Design the interview
Blocks for every question format
Beyond single and multiple choice you get matrix, ranking, swipe, slider, dropdown, file upload, image choice and number input.
Conversational building with AI
Generate questions, screeners and logic from a prompt or an uploaded brief, then iterate in chat.
Start from AI or from scratch
New campaign opens “What do you want to build?”: describe the study to the AI, or start from an empty canvas.
Controlled randomization
Shuffle the order of the options to reduce bias, locking the ones that must stay in place.
Media and waiting timer
Show images or videos inside questions and force the respondent to stay on the stimulus for the time you set.
Question codes
Give each question an identifier like
Q1_AGE: it’s what results, exports, filters and scripts refer to.Export and import the structure
Download the interview structure — blocks, connections and logic — and load it back to rebuild it elsewhere.
Survey history
Earlier versions of the interview are kept, so you can see what changed and go back.
Linear view with preview
Work on the question sequence while seeing in real time what the respondent will see.
Logo, cover image and theme colors
Set the four theme colors, the logo with its position and shape, and the cover image, with a live preview.
Adapt the path to the respondent
Visibility conditions
Show or skip a single question when a condition is met, on any block, with AND/OR and nested groups.
Navigation rules
Send each answer to a different destination with an ordered list of rules and a final “All other cases go to”.
Variables from URL and from answers
Insert dynamic values into titles and descriptions with the
{{variable_name}} syntax.JavaScript on a block
Run code when a block opens or after an answer is submitted, to read earlier answers and set a variable.
Carry forward options
Bring the selected or unselected options into the next question, matrices included.
Advanced logic expressions
Filter option by option with
contains and with the !(...) negation.Quotas as screeners
Automatically stop the interview for anyone who falls into a group that is already full.
Context variables and advanced logic expressions require the Advanced statistics mode. See Advanced statistics mode.
Dig deeper into open-ended answers
AI moderation with goal and tone
Define what you want to explore and in which register, then check the result in Preview.
Multiple follow-ups
Set how many follow-up questions the AI can generate on a single open-ended question.
Audio answers with transcript
Respondents who answer by voice can see and check the transcript before submitting.
Keywords on open-ended questions
Summary condenses text answers into recurring keywords, mention counts and the full list of responses.
Collect responses
Public link
Copy survey link puts the URL on your clipboard: spread it over email, social, communities and chat.
Automatic draft recovery
Anyone who stops halfway picks up where they left off, on the same browser and device.
Global panel with targeting
Recruit qualified respondents by country, language and demographic or behavioral profiles.
Quota reached screen with redirect
Set the title, description and button text a stopped respondent sees, or send them to an external address.
Limit spam
Prevent multiple submissions from the same device when you distribute with a public link.
Edits after go-live
Work on your study while it is collecting and align the live version with Publish changes.
Analyze and share
Summary with question-based filters
Filter respondents by question code, operator and value, with the same condition builder used by quotas.
Comparison clusters
Define named, colored segments with Add comparison and read them side by side inside the same charts.
Talk with Data
Query the data in natural language, in conversational or scientific mode, and send any answer to the report.
AI Report
Write the report in an editor with an AI panel beside it, then export it to PowerPoint or Word.
Excel and SPSS export
From Responses, with a separate dataset for normal, screened-out and discarded responses.
Summary in PDF and Excel
Take the results overview out of the platform, ready for stakeholders and clients.
Protected public link
Protect the results with a code and choose which sections are visible to whoever opens the link.
Manage team and access
Administrator and Guest roles
Set the role from User management, where you also invite new people by email.
Public or private campaigns
Make a campaign private and pick one by one the users who can access it.
Credits and limits
Track available and reserved credits, and how many responses and active campaigns you have left.
Integrate with your systems
Signed webhooks
Every response reaches your endpoint via HTTPS POST, signed with HMAC-SHA256 and with automatic retries.
Hidden variables in the payload
Parameters passed in the interview URL are captured and included in the JSON, so you can match responses to your own records.
Can I…?
Next steps
Your first study
A guided path from your first login to your first results.
Recipes by research type
How to combine these features for the six most common study types.
Key concepts
The vocabulary of the platform, from blocks to quotas.