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Quotas cap how many people can complete the interview for each answer, so your study ends with a balanced, statistically meaningful sample. Once a cap is reached, the interview stops for any further respondent who falls into that condition.
Quotas live in the campaign settings, in the Quota tab, and in the Quotas panel on the canvas toolbar. A switch turns quotas on for the campaign; below it sits the list of the quotas you have created.

How it works

1

The respondent answers

The participant gives an answer subject to a quota.
2

The system evaluates the rule

Exoid checks whether the rule’s condition is met.
3

Quota not reached

The respondent carries on with the interview as normal.
4

Quota reached

The interview stops and the respondent sees the quota reached screen.

Building a quota

Every quota is made of three things.
text
The label that identifies the quota in the list.
number
How many completes you accept for that quota. Past this number, respondents who match the condition are stopped.
condition builder
Which respondents the quota applies to: question, operator and value, with nested groups. It is the same condition builder you use for results filters and for visibility conditions.
Example of a quota configuration

Example of a quota rule configuration

Answer groups

You can bundle several answer options into the same quota rule with the Or operator. The cap then applies to the sum of respondents who chose any of the values in the group, not to each option separately.
Example: a quota of 15 respondents for people who drink beverages “Every day” Or “2-4 times a week”. The two options share a single cap.
To build a group you have two distinct commands. This way you control sample distribution even when more than one criterion is in play.

The quota reached screen

What a stopped respondent sees is configurable, so nobody is left at a dead end.
URL
Sends the respondent to an external address instead of leaving them on the screen.
text
The message shown to the respondent when the quota is full.
text
The supporting detail text below the title.
text
The label of the button on the screen.
Example of a quota redirect configuration

Redirect configuration when a quota is reached

Next steps

Recruit participants

Take your study to the global panel with demographic and behavioral targeting.

Publishing your study

Apply your edits to the live version with Publish changes.